Blog
Notes on Generative Engine Optimization: what it is, how our AI visibility scoring works, and why cited evidence beats black-box scores.
September 26, 20266 min read
What Is Generative Engine Optimization (GEO)?
GEO is how brands get cited by ChatGPT, Perplexity, and Gemini: what it is, how it differs from SEO, and what a GEO audit measures.
September 26, 20267 min read
How AI Visibility Scoring Works: Our Methodology
How Enso Insights scores brand visibility in AI answers: real Brave search snippets in, Gemini primary scoring, GPT-4o cross-check, cited evidence out.
September 26, 20265 min read
Cited Evidence vs. Black-Box Scores: Why We Show Our Work
Most AI visibility tools hand you a black-box number. We show the real search snippets behind every score — and how our two scoring engines handle disagreement.
September 26, 20266 min read
Introducing the Free Enso Insights Scorecard
Run a full AI visibility audit on your brand for free: dual-engine scoring, cited evidence, shareable report. No credit card required.