Blog
Notes on Generative Engine Optimization: what it is, how our AI visibility scoring works, and why cited evidence beats black-box scores.
CoreWeave, Scored by AI: A Real GEO Teardown
We ran our own AI visibility audit on CoreWeave hours after its Q3 2026 earnings: overall 60, Sentiment 47, and a debt narrative that has swallowed a 168% revenue surge. Every number from the real report.
Lululemon, Scored by AI: A Real GEO Teardown
We ran our own AI visibility audit on Lululemon: overall 55, Sentiment 40, and a 30-point sentiment gap to Nike. Every number from the real report.
Adidas, Scored by AI: A Real GEO Teardown
We ran our own AI visibility audit on Adidas: overall 77, Awareness 87, and a record quarter that still leaves it trailing Nike on every dimension. Every number from the real report.
Nike, Scored by AI: A Real GEO Teardown
We ran our own AI visibility audit on Nike: Awareness 87, Sentiment 54, and a 16-point sentiment gap to Adidas. Every number from the real report.
What Is Generative Engine Optimization (GEO)?
GEO is how brands get cited by ChatGPT, Perplexity, and Gemini: what it is, how it differs from SEO, and what a GEO audit measures.
How AI Visibility Scoring Works: Our Methodology
How Enso Insights scores brand visibility in AI answers: real Brave search snippets in, Gemini primary scoring, GPT-4o cross-check, cited evidence out.
Cited Evidence vs. Black-Box Scores: Why We Show Our Work
Most AI visibility tools hand you a black-box number. We show the real search snippets behind every score — and how our two scoring engines handle disagreement.
Introducing the Free Enso Insights Scorecard
Run a full AI visibility audit on your brand for free: dual-engine scoring, cited evidence, shareable report. No credit card required.