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Brand Visibility Scorecard

AI brand diagnostic built for the boardroom

The Scorecard answers how leading AI systems describe and position your brand today. Each run arrives ready for executives: quantitative GEO readouts, competitive framing you can stand behind, and exports your CMO can forward the same day.

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What you get

  • GEO scorecard across five dimensions with a reconciled view when both engines contribute, so leaders see one confident story plus the nuance each pass adds.

  • Competitor context for named peers with scores, movement, and narrative the assistants supply, sized for the way you already brief leadership.

  • Ongoing trend monitoring with month over month, quarter over quarter, and year over year views by dimension and beside competitors, so momentum and inflection points stay visible alongside every snapshot.

  • Leadership opportunity signals with impact, mechanism, and exposure fields tuned for executive review. When live search is on, grounding enriches the run and curated market sources appear in the report so evidence travels with the narrative you take into the room.

  • Artifacts of record including the AI executive summary, category norms when present, PDF, layouts ready for slides, and CSV export.

  • Slack and Microsoft Teams — Optional weekly cards with your headline strategic evidence read and a single action into your live workspace—enablement coordinated with our team when your subscription is active.

The scorecard is the diagnosis. Enso closes the loop.

A score is only useful if you know what to do about it. Every gap in your scorecard gets prioritized next actions — the specific moves most likely to close it, synthesized from your run’s cited evidence, not generic best practices.

Those actions land in the Command Hub as owned work — owner, dates, status — inside your Marketing Planning Framework. The scorecard doesn’t end as a PDF; it becomes this quarter’s plan, tracked until the next run proves the numbers moved.

Methodology

How the scorecard is built

No black box. Here is exactly what happens every time you run a scorecard — so you can check our work instead of taking a dashboard on faith.

  1. 01

    Live market evidence

    We query Brave Search's LLM-context API across parallel query families to gather what the web actually says about your brand right now — with citations attached to every claim, not vibes.

  2. 02

    Primary scoring

    Google Gemini scores your brand across five GEO dimensions, from 0 to 100, grounded in that cited evidence. No score is published without the sources behind it.

  3. 03

    Independent second opinion

    GPT-4o scores the same evidence independently. Where the two engines disagree, the disagreement is surfaced in your report — never averaged away or hidden.

  4. 04

    Your report

    Scores, competitor context, and every cited source, delivered as a private link you can forward to your team, your agency, or your board.

One honest caveat: a scorecard is a snapshot. AI answers vary from run to run — which is precisely why every score carries its cited evidence. Re-run each quarter to track how your position moves.