About
EnsoInsights
We’re building the measurement layer for the AI search era. Our thesis is simple: when buyers stop clicking and start asking, the brands that win are the ones that can measure — and improve — what AI says about them.
Founding thesis
Citations are the new clicks.
For twenty years, brand visibility on the internet meant SEO. You optimized for the ten blue links, you measured rank, you bought ads when rank wouldn’t move.
That stack is breaking. AI Overviews now sit on top of every Google query. ChatGPT, Gemini, Perplexity, and Claude answer billions of category questions without ever sending the user to your site. The user got their answer; you got nothing — not a click, not a session, not a hint of attribution.
What replaces “rank” in a world without clicks? Citation share. Sentiment in the generated response. Authority signals the AI used to decide whose link to include. Whether the model even mentions you when a buyer asks.
None of the legacy SEO platforms measure these things. We thought someone should.
Principles
Four rules we don’t break.
01
Quantify or shut up
Every claim ships with a number, a delta, and a confidence band. “Improved” is not a measurement.
02
Honesty is a feature
We will not invent customer logos, fake testimonials, or vanity stats. The product earns its own credibility.
03
Build for the CMO, not the SEO consultant
Every output should drop into a board deck without rewording. If it doesn’t, we built it wrong.
04
Reproducible over impressive
Two engines, grounded sources, versioned methodology. We’d rather your CFO can re-derive the score than be wowed by it.
We’d like to hear from you.
Whether you’re a CMO with a brand to audit or a peer who wants to swap notes on GEO methodology — drop us a line.