Introducing the Free Enso Insights Scorecard

Your buyers ask ChatGPT, Perplexity, and Gemini what to buy. What do those machines say about your brand?

Until now, answering that meant paying for a tool and trusting a black-box number. We're launching something simpler: a free scorecard that runs the full audit on your brand and shows you the evidence.

What you get

One complete Enso Insights scorecard run on your brand — the same pipeline paying customers get, not a watered-down demo:

• Real search evidence. Live snippets pulled via the Brave Search API about your brand and your competitors — the actual source material, shown in the report.
• Dual-engine scoring. Gemini scores as the primary engine; GPT-4o independently cross-checks the same evidence. Where they agree, you get a robust signal. Where they disagree, the report flags it instead of averaging it away.
• Cited evidence next to every score. Read the snippets, check the models' reading of them, disagree with us if you want. The methodology is auditable by design.
• Competitive position. How your citation presence, share of answer, and sentiment stack up against the competitors you name.
• A shareable report link, good for a year. Send it to your cofounder, your board, your marketing lead. No login required to view it.

How it works

Three steps, about two minutes of your time:

1. Submit your email and brand name at /free-scorecard.
2. Click the magic link we email you. No password to invent, no account form to fill out.
3. Get your report. The pipeline runs — Brave snippets in, Gemini + GPT-4o scoring, cited evidence out — and your shareable report link lands in your inbox.

No credit card. No sales call. No "talk to sales to see a sample report." The sample report is your brand.

Why free

Two reasons, both selfish:

First, the fastest way to show you the methodology works is to run it on the brand you know best. You'll read the evidence, check the scores against your own knowledge, and decide for yourself whether the audit is trustworthy. No pitch deck does that.

Second, AI visibility is a new category and the honest players should set the standard early: show the evidence, use more than one model, don't hide the uncertainty. A free scorecard with cited evidence is our opening argument for how this category should work.

What happens after

The free scorecard is one full run. If you want ongoing measurement — re-runs as your visibility moves, tracking across quarters, seats for your team — that's the Core plan: $100/quarter per seat, one subscription per login email.

No pressure either way. The free report is yours to keep and share regardless.

One operational note: on paid plans, fresh reruns are capped at 6 per brand per day (so nobody cherry-picks a flattering snapshot), and results cache for about 6 hours. Cached views of your report are unlimited.

Who this is for — and who it isn't

This is for you if buyers in your category ask AI assistants for recommendations — which, by now, covers most B2B and considered consumer purchases. If your sales team has heard "ChatGPT suggested we talk to you" (or suggested a competitor), you need this measurement.

This is for you if you're about to spend on content, PR, or brand work and want a baseline first. A scorecard before the spend and a scorecard after is the only honest way to know whether the work moved the machines.

This probably isn't for you if your buyers don't research online at all — some local and relationship-driven businesses genuinely live outside this funnel. And it isn't a lead list, a prospecting tool, or an SEO rank tracker. It measures one thing: what AI assistants say about your brand.

What "good" looks like

People ask what score to aim for. Honest answer: the absolute number matters less than three things the report shows you.

First, presence vs. absence. Are you cited at all in buying questions for your category? Many strong companies discover the answer is "rarely" — that's the finding that justifies everything after it.

Second, position vs. competitors. Being mentioned alongside three rivals is table stakes; being the recommended pick is the goal. The competitor comparison makes this concrete instead of vibes-based.

Third, trajectory. One run is a snapshot. The value compounds when you re-run quarterly and watch the evidence shift: new sources appearing, sentiment moving, a competitor fading from answers. That's what the Core plan is for — but the free run gives you the baseline, which is the run that matters most.

Questions we expect

Is the free run really the full pipeline? Yes. Same Brave evidence retrieval, same Gemini primary scoring, same GPT-4o cross-check, same cited-evidence report. We don't do demo-ware.

Do I need to install anything or give you access to my systems? No. We score your public presence — what the models and search indexes already say about you. Your email is only used for the magic link and the report.

What do you do with my email? Send the magic link and the report. We don't sell your data, and our contracts prohibit training on customer data.

How long does the report link last? One year. Share it freely — viewers don't need an account.

Can I run it for a competitor's brand? The form takes any brand name. Competitive curiosity is a legitimate use case; the methodology is the same either way.

The fine print, up front

We don't sell your data, and our contracts prohibit training on customer data. Scores are model-generated from retrieved evidence — the report shows you the snippets so you can audit every judgment.

Run yours

Takes an email and a brand name. Two minutes.

Run your free scorecard →