Pay per brand, not per seat.

You give us one brand and three competitors, no credit card. We run the full dual-engine consensus audit (GPT + Gemini) on the same 44-prompt suite as Pro and deliver a PDF report and CSV — same engines, same prompt depth, same scoring rubric, same scorecard. The free audit IS the actual product, not a stripped-down preview. It just stops there: one brand, one run, no reruns. Want a fresh standalone audit on another brand without subscribing? Buy a Single Audit ($99). Want to keep rerunning on the same brand to track movement over time? Upgrade to Pro.

Single Audit is a $99 one-time SKU: one brand, one audit, no subscription. Same depth as Pro — dual-engine consensus scoring (GPT + Gemini), AI executive summary, live web grounding with cited sources, full PDF report and CSV export, email support. The only Pro feature it doesn't include is unlimited reruns, which is what powers ongoing trend tracking. Built for: a CMO who needs a fresh snapshot for a Board update or C-suite briefing; a strategy team evaluating a competitor, prospect, or acquisition target; an agency running a one-off audit for a client pitch; an operator who wants today's landscape and doesn't need ongoing monitoring. Pay $99 once, get the report, walk away. To buy: email sales@ensoinsights.us and we'll send a payment link.

Pro is one brand, locked at signup — and that's intentional, not a limitation we wish we could remove. The whole shape of Pro is depth on a single brand: 44 curated prompts, dual-engine consensus, live web grounding, longitudinal trend tracking, on-demand reruns, and an exec-ready PDF you can defend in front of a Board. Multi-brand surveillance dashboards trade that depth for breadth; Enso doesn't. That said, typos, rebrands, and honest corrections are always honored — email support@ensoinsights.us with your account email, the new brand name, and a one-line reason, and we'll handle it (usually within a few hours). What we don't enable is frequent swaps — that pattern is what Team ($499/mo, up to 5 brands) is built for, and stretching Pro to fake it would compromise the depth that makes Pro worth $199/mo in the first place.

One brand, one full prompt suite across all enabled engines for that tier, returning one scorecard. Identical inputs within a 6-hour window are deduplicated and served from cache (free). On Pro and Team, the Rerun button forces a fresh dual-engine pass — those are capped at 6 per brand per 24-hour window so the unit economics stay honest. Cached views of the latest report are always unlimited; the cap only applies to clicking Rerun. Six fresh refreshes per day per brand is comfortably more than any standup, launch-day check-in, or earnings-week monitoring cadence we've ever seen — if it ever bites your workflow, email support and we'll talk.

Because we sell a curated audit, not a prompt budget. Most GEO tools meter you by prompt capacity (25, 100, 500 per month) because they ask you to write your own prompt library — that's their product. Our product is the suite itself: 44 prompts spanning all five GEO dimensions, run on dual engines with live web grounding, returning one executive-ready scorecard. A single Enso audit runs more prompts than typical $189-$399/mo prompt-metered plans deliver in a month, with no prompt engineering on your end. Pricing per brand keeps the unit of value clear: one brand, one scorecard, refresh whenever you want.

Three options, depending on how often you need it. (1) A one-off snapshot for a Board update, strategy review, or competitive look: buy a Single Audit ($99) — one brand, one audit, same depth as Pro, no subscription. (2) A second brand to actually monitor over time: upgrade to Team ($499/mo, up to 5 brands). (3) More than 5 brands or custom scope: email sales@ensoinsights.us — we handle larger requests case-by-case. We never auto-upgrade or surprise-bill — every move-up is your choice.

Mostly agencies, brand consultancies, and PR shops tracking client portfolios — each retained client counts as one brand. Also a fit for holding companies and operators running multiple distinct brands (e.g., a wealth firm with separate consumer and commercial brands, or a SaaS company with two standalone product brands). If you're a single-brand company, Pro covers you.

Pro is sized for one operator — a founder, head of marketing, or analyst running brand monitoring as part of their day-to-day. A handful of teammates dropping in to view a report is fine and we won't fuss about it. What Pro isn't built for is a 20-person team sharing one credential as a workaround for not buying Team — that quietly reskins our $499/mo product into our $199/mo product without paying for it. If five or more people on your team actively use the dashboard for the same brand, Team ($499/mo, up to 5 brands) is the honest fit. Our Master Subscription Agreement (Section 2.3) reflects this — credentials are issued per named person, not per group.

Yes. Upgrades are pro-rated and take effect immediately. Downgrades take effect at the end of the billing cycle so you keep what you paid for.

Two structural differences. (1) Most tools claiming to measure AI search are extensions of broader keyword-and-rank platforms with an 'AI' module added in the last 18 months. Enso is GEO-only — the product is a curated 44-prompt suite mapped to the five GEO dimensions, not a workspace where you design your own prompt library. (2) Most run a single LLM. Enso runs every prompt against both a GPT-4 class model and Gemini 2.5 Pro, with live web grounding on both, then surfaces the consensus AND the dispersion — single-engine tools literally can't tell you when ChatGPT and Gemini describe your brand differently, because they only ask one of them. The honest trade-off: Enso doesn't do keyword research, site audits, or rank tracking — if you need a generalist SEO suite, you'll need both tools. If you're hiring a specialist for AI search, that's the position Enso plays. The full wedge — including what we don't do, on purpose — is laid out at /why-enso.