Brand Visibility Portfolio
The Integrated Execution Layer on top of the Scorecard
The Scorecard product produces a reproducible diagnostic: consensus scores, competitor context, and exports. Portfolio is where your team designs the strategic portfolio—which bets to fund first, how work maps to each GEO dimension, and what “done” looks like for the next board readout.
The three horizons are illustrated on the Portfolio overview. The live Strategic Horizon Roadmap opens from a saved Scorecard diagnostic (Sign in). This page covers how horizons become operating work.
Strategic portfolio
One place to see initiatives—not tasks scattered across slides and spreadsheets.
- Prioritize across dimensions — Awareness, Authority, Sentiment, Consistency, and Defensibility each get explicit program cards so resourcing debates happen against the same frame the diagnostic already established.
- Sequence honestly — Foundation → Acceleration → Dominance reads as narrative in the Scorecard; Portfolio turns it into phased work with dependencies, not a vanity Gantt.
- Multi-brand discipline — built for agencies and holding-company operators who need the same rigor across client or division brands without mixing score lines.
Execution
Proof of progress your CMO can forward without re-briefing the room.
Ownership
Named owners, review cadence, and explicit handoffs between brand, comms, and digital—so GEO work does not collapse into “someone should talk to the agency.”
Status and deltas
Reconcile initiative status with fresh diagnostics when you rerun the Scorecard—surface where narrative pressure improved or slipped, tied to the work in flight.
Client-ready artifacts
Whitelabel-friendly summaries for agency delivery: what moved, what did not, and what leadership should fund next—aligned to the same methodology as the diagnostic.
Portfolio is on a separate roadmap from the live Scorecard app. For current diagnostic depth and screenshots, stay on the main Product page; this page describes the Portfolio line's intent and buyer.
Add Portfolio on top of Scorecard
If you already have Pro Diagnostic or Team Diagnostic and want Portfolio across brands or clients, email sales with scope—we bundle billing with your existing subscription.